Cookie Policy

This Cookie Policy explains how TheBestUKBettingSites.com uses cookies and similar tracking technologies when you visit our website. It clarifies what these technologies are, why we use them, and your rights to control their implementation, in compliance with UK privacy regulations including the Privacy and Electronic Communications Regulations (PECR).

1. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, or other devices when you visit a website. They're widely used to make websites work more efficiently, provide a better user experience, and supply website owners with valuable analytics about site usage. Cookies typically contain a unique identifier and may include information about your preferences and interactions with the site.

2. Types of Cookies We Use

We utilise the following categories of cookies:

2.1 Strictly Necessary Cookies

These cookies are essential for website functionality and cannot be disabled in our systems. They activate in response to your actions, such as setting privacy preferences, logging in, or completing forms. Without these cookies, certain services you've requested cannot be provided. These cookies don't store personally identifiable information.

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous statistical information. They enable us to count visits, identify traffic sources, measure page performance, and determine which content is most popular. This data helps us continually improve our site's structure, content, and user experience. All information collected is aggregated and anonymous.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language selections, or region. They may be set by us or third-party providers whose services we've integrated into our pages. If you decline these cookies, some site features may not function optimally.

2.4 Targeting and Advertising Cookies

Our advertising partners may deploy these cookies through our site to build a profile of your interests and display relevant advertisements on other websites you visit. These cookies don't store directly identifiable personal information but are based on uniquely identifying your browser and device. If you decline these cookies, you'll still see advertisements, but they won't be tailored to your interests.

3. First-Party vs Third-Party Cookies

First-party cookies are set directly by TheBestUKBettingSites.com and are used primarily for site functionality and analytics.
Third-party cookies are set by external services we use, such as Google Analytics, social media platforms, and advertising networks. These third parties have their own privacy policies governing cookie usage.

4. How to Manage Cookies

You have several options to manage or disable cookies:

4.1 Through Our Cookie Banner

When you first visit our site, you'll see a cookie consent banner allowing you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Preferences" link in our footer.

4.2 Through Your Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View and delete existing cookies
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies
• Delete all cookies when you close your browser

Please note that blocking all cookies may impair website functionality and prevent you from using certain features. For browser-specific guidance, consult your browser's help documentation or visit www.allaboutcookies.org.

4.3 Advertising Opt-Out

To opt out of interest-based advertising from participating companies, visit the Digital Advertising Alliance's opt-out page at www.youronlinechoices.com/uk.

5. Third-Party Services We Use

We use cookies from the following trusted third-party services:

• Google Analytics: For website traffic analysis and performance monitoring
• Social Media Platforms: To enable content sharing and display social media widgets
• Advertising Networks: To deliver relevant advertisements and measure campaign effectiveness
• Affiliate Partners: To track referrals and attribute bookmaker registrations

Each third party operates under its own privacy policy. We encourage you to review their policies to understand their data practices.

6. Cookie Lifespan

Session cookies are temporary and deleted when you close your browser.
Persistent cookies remain on your device for a predetermined period (ranging from days to years) or until you manually delete them. We use both types depending on their purpose.

7. Updates to This Cookie Policy

We may periodically update this Cookie Policy to reflect changes in our practices, technologies, legal requirements, or other operational factors. We'll notify you of significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy regularly to stay informed about our cookie practices.

8. Contact Us

If you have questions about our cookie practices or wish to exercise your data rights, please contact us at cookies@thebestukbettingsites.com. For broader privacy concerns, please refer to our Privacy Policy or contact our Data Protection Officer.