Privacy Policy

At TheBestUKBettingSites.com, safeguarding your privacy is our paramount concern. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website, in full compliance with UK GDPR (General Data Protection Regulation) and the Data Protection Act 2018.

1. Information We Collect

We may gather the following categories of information:

• Personal Identifiers: When you subscribe to our newsletter or contact our team, we may collect your name, email address, and any information you voluntarily provide.
• Usage Data: We automatically collect data about your interactions with our website, including pages viewed, time spent on pages, referring websites, browser type, device information, and IP address.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience. For detailed information, please consult our Cookie Policy.

2. How We Use Your Information

We utilise collected information for the following purposes:

• Operating and maintaining our website infrastructure and functionality
• Improving user experience through content personalisation and site optimisation
• Sending newsletters, promotional materials, and betting-related updates (with your explicit consent)
• Responding to your enquiries, feedback, and support requests
• Analysing usage patterns to refine our content and service offerings
• Complying with legal obligations and regulatory requirements under UK law
• Detecting and preventing fraud, security threats, and technical issues

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: When you've given explicit permission (e.g., newsletter subscriptions)
• Legitimate Interests: When processing is necessary for our business operations, provided your rights aren't overridden
• Legal Obligation: When we must comply with UK laws and regulations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in these limited circumstances:

• Service Providers: Trusted third-party companies that assist with website hosting, analytics, email distribution, and technical infrastructure (all bound by strict confidentiality agreements)
• Legal Requirements: When required by UK law, court order, or regulatory authority (e.g., UK Gambling Commission, ICO)
• Business Transfers: In the event of a merger, acquisition, or asset sale, subject to the same privacy protections
• Protection of Rights: To protect our legal rights, prevent fraud, ensure site security, or protect user safety

5. Data Security Measures

We implement robust technical and organisational security measures to protect your personal information, including SSL encryption, secure servers, access controls, and regular security audits. However, no internet transmission or electronic storage method is 100% secure, and whilst we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by UK law. When data is no longer needed, we securely delete or anonymise it according to our data retention schedule.

7. Your Data Rights Under UK GDPR

As a UK data subject, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete personal information
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data in certain circumstances
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw previously given consent at any time

To exercise any of these rights, please contact us at privacy@thebestukbettingsites.com. We'll respond within one month as required by UK GDPR.

8. Third-Party Links

Our website contains links to external bookmaker sites and third-party services. We're not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing personal information.

9. Children's Privacy

Our website is intended exclusively for individuals aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we've inadvertently collected data from a minor, please contact us immediately so we can delete it.

10. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other operational needs. We'll notify you of significant changes by posting the revised policy on this page and updating the "Last updated" date. Continued use of our site after changes constitutes acceptance of the updated policy.

11. Contact Us & Complaints

If you have questions, concerns, or wish to exercise your data rights, please contact us at:

Email: privacy@thebestukbettingsites.com
Data Protection Officer: Available upon request

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we've mishandled your personal data. Visit ico.org.uk for more information.